When Is It Advisable to Predominantly Use Sales Promotions in a Promotion

question 18

Essay

When is it advisable to predominantly use sales promotions in a promotion mix?

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Definitions:

Journal

A book or electronic record where all transactions are recorded in chronological order.

Chronological Record

A documentation method in which events or transactions are recorded in the order that they occurred.

Assets

Resources owned by a company that have economic value and can be converted into cash.

Liabilities

Financial obligations or debts that an entity owes to others, which must be settled over time through the transfer of economic benefits including money, goods, or services.