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What Is Personal Selling? What Are the Advantages and Disadvantages

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Essay

What is personal selling? What are the advantages and disadvantages of a firm using personal selling to promote a product or service?


Definitions:

Credit Policy

Guidelines that define the credit limits and terms extended by a business to its customers.

Percentage of Receivables Basis

A method for estimating uncollectible accounts by applying a fixed percentage to the total receivables balance.

Cash Realizable Value

The amount of money that can be received from an asset when it is liquidated or sold.

Bad Debt Expense

A recognized expense that represents accounts receivable that are not expected to be collected.

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