The First Step in Creating Effective Advertising Messages Is ________

question 156

Multiple Choice

The first step in creating effective advertising messages is ________.

• A) selecting specific media vehicles
• B) planning a message strategy
• C) determining return on advertising investment
• D) choosing media timing
• E) executing the message

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Definitions:

Communicating

The process of conveying information, ideas, or feelings between individuals or groups, employing various means such as verbal, nonverbal, or written methods.

Semantic Barriers

Obstacles to communication that occur due to differences in interpretation of words or phrases.

Nonverbal Barriers

Obstacles to effective communication caused by non-linguistic elements such as body language, gestures, and facial expressions that prevent clear understanding.

Responding Barriers

Challenges or obstacles that interfere with the effectiveness of communication responses, such as noise, distractions, or misunderstandings.