Which of the Following Promotion Tools Involves Building Up a Positive

question 162

Multiple Choice

Which of the following promotion tools involves building up a positive corporate image and handling unfavorable stories and events?

• A) sales promotion
• B) personal selling
• C) direct marketing
• D) public relations
• E) advertising

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Definitions:

Marketable Securities

Financial instruments that can be easily converted into cash, often used for short-term investments.

Accounts Payable

Money owed by a company to its creditors for goods or services that have been delivered or used, but not yet paid for.

Accounts Receivable Turnover

A financial ratio that indicates how efficiently a company collects its receivables or the money owed by customers, calculated by dividing net credit sales by average accounts receivable.

Sales on Account

Transactions where goods are sold and payment is to be made at a later date, often recognized as accounts receivable.