In an Attempt to Set the Company Apart from Its

question 55

Multiple Choice

In an attempt to set the company apart from its competitors, Central Parcel Service (CPS) has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is being used by CPS?

• A) buzz marketing
• B) corporate logos
• C) corporate identity materials
• D) product publicity
• E) public service materials

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Definitions:

Aggressively

In a manner that is forceful, energetic, or determined, often aiming to dominate or assert oneself.

Criticism

The expression of disapproval of someone or something based on perceived faults or mistakes.

Narcissistic People

Individuals exhibiting narcissism, characterized by an inflated sense of their own importance, a deep need for excessive attention and admiration, troubled relationships, and a lack of empathy for others.

Modesty

A behavior, manner, or appearance intended to avoid impropriety or indecency, often culturally defined.