Public Relations Specialists Use Several Tools

question 120

Essay

Public relations specialists use several tools. Identify three of these tools and describe how they can help a company communicate with the public.

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Definitions:

Risk-free Investment

An investment which is thought to have no risk of financial loss, though in reality, such an investment is virtually nonexistent.

Expected Rate of Return

The weighted average of all possible returns for an investment, accounting for the probability of each outcome.

Economic States

Various conditions describing the performance of an economy, such as growth, recession, or stability.

Arithmetic Average

The sum of values divided by the number of values, used for calculating the mean.