Which of the Following Statements Is True Regarding the Vital

question 122

Multiple Choice

Which of the following statements is true regarding the vital importance of the media-planning function?

• A) With changing technologies, media costs are declining.
• B) Brand content is usually created in-house by the company.
• C) Which media to use is sometimes more critical than the creative elements of the messaging.
• D) Market targeting has declined in importance in the planning stages.
• E) Because so many consumers use the same mobile and social media applications, messaging can be less focused.

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Definitions:

Infrastructure

The resources (people, technology, products, suppliers, partners, facilities, cash, etc.) that an entrepreneur must have in order to deliver the Customer Value Proposition (CVP).

Financial Viability

Defines the revenue and cost structures a business needs to meet its operating expenses and financial obligations.

Facilities

Physical locations and structures that are designed to support and conduct various types of activities, such as sports, education, or business operations.

Offering

Refers to a product, service, or investment opportunity presented to the market by a business or individual.