Developing an Effective Message Strategy Begins with Identifying ________ That

question 109

Multiple Choice

Developing an effective message strategy begins with identifying ________ that can be used as advertising appeals.

• A) consumer trends
• B) competitors' weaknesses
• C) competitors' strengths
• D) customer benefits
• E) consumer emotions

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Definitions:

Relativistic

Pertaining to the concept that points of view have no absolute truth or validity, having only relative, subjective value according to differences in perception and consideration.

Transitional

Referring to a phase or period that serves as a bridge from one state, condition, or activity to another.

Oppositional

In Perry’s theory, a response to late multiplicity characterized by legitimizing multiplicity as one pole of a new kind of dualism and the right–wrong dualism of Position 1 (strict dualism) at the other end of the new continuum. Allows individuals to maintain a dualistic either-or structure in their thinking.

Dualistic

Pertaining to or involving a division into two sharply distinct opposites or contrasting entities, often found in philosophical, spiritual, and cognitive contexts.