Television, as a Medium of Advertisement, Is Characterized by ________

question 165

Multiple Choice

Television, as a medium of advertisement, is characterized by ________.

• A) high audience selectivity
• B) low absolute costs
• C) poor mass-marketing coverage
• D) fleeting exposure
• E) high cost per exposure

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Definitions:

Textile Company

A company engaged in the production and distribution of yarn, cloth and clothing made from natural fibers like cotton, wool, or synthetic fibers.

Opportunity Cost

Foregoing the chance to benefit from other alternatives when one choice is made.

Lottery Tickets

Pieces of paper or digital receipts purchased in hopes of winning a large sum of money through a process of random selection.

Production Possibilities Curve

A graphical representation that shows the maximum quantity of one good that can be produced for every possible quantity of another good produced, given available resources and technology.