Which of the Following Promotion Tools Involves Building Up a Positive

question 162

Multiple Choice

Which of the following promotion tools involves building up a positive corporate image and handling unfavorable stories and events?

• A) sales promotion
• B) personal selling
• C) direct marketing
• D) public relations
• E) advertising

---

Definitions:

Common Reasons

Typical or widely shared causes or motives behind actions or situations.

Group Members

Individuals who belong to a specific group characterized by shared interests, goals, or characteristics.

Group Discussion

A structured conversation among multiple individuals with the aim of sharing information, solving problems, or making decisions collaboratively.

High Status Occupation

Professions or jobs regarded as prestigious and often accompanied by a high level of education, responsibility, and remuneration.