Explain Why a Public Relations Campaign Can Be a More

question 1

Essay

Explain why a public relations campaign can be a more cost-effective option for corporations than an advertising campaign.

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Definitions:

Reliability

The consistency and stability of a measure over time.

Reactivity

The tendency of individuals to alter their performance or behavior due to the awareness that they are being observed.

Variability

describes the extent to which data points in a dataset differ from each other and from the average value.

Measurement Error

The difference between a measured value and the true value, owing to inaccuracies in data collection or interpretation.