Which of the Following Would Most Likely Improve Coordination Between

question 77

Multiple Choice

Which of the following would most likely improve coordination between marketing and sales?

• A) Salespeople should directly participate in the development of new products.
• B) Salespeople should participate in marketing planning sessions by sharing firsthand customer knowledge.
• C) The sales force should strategize promotional strategies and be the primary decision makers about marketing.
• D) Marketing managers should field test new promotion strategies before the sales team.
• E) The marketing and sales departments should conduct annual job rotations.

---

Definitions:

Duress

A situation where a person performs an act as a result of violence, threat, or other pressures against them.

Coercion

The act of compelling a party to act in an involuntary manner by use of threats or force.

Contract

A legally binding agreement between two or more parties that outlines obligations, rights, and terms that are enforceable by law.

Material Errors

Significant mistakes or inaccuracies that impact the understanding, operation, or outcome of a document, financial statement, or process.