In What Situation Is a Complex Sales Force Structure Used

question 114

Multiple Choice

In what situation is a complex sales force structure used?

• A) when a company sells a narrow variety of products to few types of customers over a broad geographic area
• B) when a company sells a wide variety of products to many types of customers over a broad geographic area
• C) when a company sells a wide variety of products to many types of customers over a small geographic area
• D) when a company sells a wide variety of products to few types of customers over a small geographic area
• E) when a company sells a narrow variety of products to many types of customers over a small geographic area

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Definitions:

Confederates

Individuals who appear to be participants in a study but are actually part of the research team, used to manipulate social situations as part of the experimental design.

Social Pressure Experiment

A study designed to assess how individuals' behaviors, attitudes, or beliefs are influenced by the real or imagined presence or standards of others.

Perception

The cognitive process of interpreting sensory information to understand and interact with the environment.

Collectivistic Cultures

Cultures in which people are considered fundamentally interdependent and which emphasize obligations within one’s family and immediate community.