Marketers Can Expand Markets by Discovering and Promoting ________

question 99

Multiple Choice

Marketers can expand markets by discovering and promoting ________.

• A) subliminal points of interest
• B) the deficiencies of competitors
• C) subtle advantages of the product
• D) new uses of the product
• E) green technologies

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Definitions:

Perfect Substitutes

Goods or services that can be used in place of one another with no loss of utility or satisfaction.

Income Effect

Refers to adjustments in consumer behavior as a result of changes in purchasing power, influencing the demand for products and services.

Substitution Effect

The change in consumption patterns due to a change in relative prices, where consumers substitute a cheaper alternative for a more expensive good.

Price

The cash value expected, required, or contributed in transaction for an item.