Monty Boyd, an Account Manager, Travels Frequently on West Coast

question 117

Multiple Choice

Monty Boyd, an account manager, travels frequently on West Coast Airlines. Monty earns points for every mile he flies, and he will soon have enough points to receive a free airline ticket. West Coast Airlines is attempting to build a strong customer relationship with Monty through a ________.

• A) trade promotion
• B) promotional product
• C) rebate offer
• D) point-of-purchase promotion
• E) frequency marketing program

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Definitions:

Employee Benefits

Various types of non-wage compensation provided to employees in addition to their normal salaries or wages.

Flexible Benefit Programs

Employee benefit plans that allow individuals to choose the benefits that best meet their personal needs or circumstances.

Finances

The management of large sums of money, especially by governments or large companies, involving investment, borrowing, lending, budgeting, and forecasting.

Challenging Goals

Objectives that are ambitious and require effort and determination to achieve, often leading to personal or professional growth.