________ Involves Creating a Video, E-Mail, Mobile Message, Advertisement, or Other

question 30

Multiple Choice

________ involves creating a video, e-mail, mobile message, advertisement, or other marketing event that is so infectious that customers will seek it out or pass it along to their friends.

• A) Telemarketing
• B) Omni-channel marketing
• C) Integrated marketing
• D) Viral marketing
• E) Kiosk marketing

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Definitions:

Regulators

Groups of backcountry Carolina settlers who protested colonial policies.

Stamp Act Congress

A meeting of delegates from several American colonies in 1765, protesting against British taxation without representation, specifically the Stamp Act.

Committees of Correspondence

Networks of communication established among the American colonies to disseminate colonial opposition to British policies through the exchange of letters and pamphlets.

Writs of Assistance

Legal documents that served as general search warrants enabling colonial British officials to search any premises for smuggled goods without specifying the place or items being sought, leading to tensions that contributed to the American Revolution.