Kirk's Comic Store Has Its Own Mobile App That Users

question 48

Multiple Choice

Kirk's Comic Store has its own mobile app that users can download for free. The app lets users know about special events, discounts, and merchandise currently available in the store. Which of the following forms of marketing is exemplified from this scenario?

• A) social media marketing
• B) kiosk marketing
• C) direct-response television marketing
• D) mobile marketing
• E) direct-mail marketing

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Definitions:

Big Five Domain

A model describing human personality through five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Plasticity

Refers to the brain's ability to change and adapt as a result of experience.

Big Five Factors

A model that outlines five broad dimensions of personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Conscientiousness

A personality trait characterized by diligence, carefulness, thoroughness, and organization.