In Its Advertisements, Timex Promotes Its Affordable and Sturdy Watches

question 70

Multiple Choice

In its advertisements, Timex promotes its affordable and sturdy watches. Fossil emphasizes style and fashion in its advertisements, and Rolex stresses luxury and status. These are all examples of ________ appeals.

• A) rational
• B) reminder
• C) believable
• D) entertainment
• E) distinctive

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Definitions:

Net Profit

The amount of money that remains after all operating expenses, interest, taxes, and preferred stock dividends have been subtracted from a company's total revenue.

Step-Down Method

An accounting technique used to allocate indirect costs to products or services based on a hierarchy of activities.

Janitorial Department

A division within an organization responsible for maintaining cleanliness, hygiene, and order in facilities and buildings.

Cost Allocated

The portion of expenses assigned to a specific product, service, or department within a company, as part of cost accounting practices.