Examlex
Which of the following is the first step in the personal selling process?
Nondisclosure
An agreement or principle that prevents the sharing of confidential or proprietary information with unauthorized parties.
False Assertion
The act of declaring something that is untrue, often with the intention to deceive or mislead.
Unilateral Mistake
An error made by one party in a contract that does not necessarily void the contract unless the other party was aware and took advantage of the mistake.
Undue Influence
A situation where an individual is able to influence another person's decisions due to a relationship of trust, leading to unfair outcomes.
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