Identify the Traditional Direct Marketing Tools and Differentiate Them from the Digital

Question

Examlex · Accepted Answer

The Answer is Traditional direct marketing tools include face-to-face selling, direct-mail marketing, catalog marketing, telemarketing, direct-response television marketing, and kiosk marketing. In recent years, however, digital direct marketing tools have burst onto the marketing scene, including online marketing (Web sites, online ads and promotions, e-mail, online videos, and blogs), social media marketing, and mobile marketing. It's important to remember that all of these tools-both the new digital and the more traditional forms-must be blended into a fully integrated marketing communications program.

Identify the Traditional Direct Marketing Tools and Differentiate Them from the Digital

Definitions: