Which of the Following Is True with Regard to Personal

question 137

Multiple Choice

Which of the following is true with regard to personal selling?

• A) Personal selling entails personal presentations by a firm's sales force for the purpose of making sales and building customer relationships.
• B) Personal selling involves making personal requests to potential buyers to enter into short-term business relationships with firms.
• C) Personal selling distances the buyer from the seller and does not focus on building enduring relationships.
• D) An outside sales force is not involved in personal selling.
• E) Personal selling is a relatively new profession.

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Definitions:

Critical Value

A specific position in the test distribution used for comparison with the test statistic in order to make a decision about rejecting the null hypothesis.

Confidence Interval

A range of values, derived from the sample data, that is likely to contain the value of an unknown population parameter with a certain degree of confidence.

Sample Size

The number of observations or datapoints collected in a subset of a larger population.

Confidence Coefficient

The degree of certainty or probability (expressed as a percentage) that the confidence interval contains the true parameter value.