Online Marketing Includes Marketing Via the Internet Using Company Web

question 117

Multiple Choice

Online marketing includes marketing via the Internet using company Web sites, e-mail marketing, blogs, and ________.

• A) direct mail brochures
• B) live demonstrations
• C) samples
• D) online video
• E) focus groups

---

Definitions:

Pollution Tax

A tax imposed on the emission of pollutants, aimed at reducing environmental damage by encouraging cleaner production and consumption practices.

Positive Externalities

Benefits experienced by third parties or society at large from an economic transaction, such as improved public health or education levels, not reflected in market prices.

Subsidies

Financial support from the government to businesses, individuals, or other governmental bodies to encourage or maintain an activity that has a public good.

Liability Rules

Legal principles that determine how the responsibility for damages or losses is allocated among parties in legal disputes.