Companies Must Attract Visitors to Their Web Sites

question 16

Multiple Choice

Companies must attract visitors to their Web sites. Which of the following is a method companies use to entice visitors not just to visit but also to return to a site?

• A) using flashy graphics, bright colors and vivid pictures
• B) aggressively promoting the site in broadcast advertising and through ads and links on other sites
• C) offering prizes for visiting the site
• D) providing rewards for visitors connecting their friends to the site
• E) requiring registration on the first visit to the site

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Definitions:

Demand Curve

A demand curve is a graphical representation that shows the relationship between the price of a good and the quantity demanded by consumers over a certain period.

Law of Supply

An economic principle stating that as the price of a good or service increases, the quantity supplied of that good or service also increases, all else being equal.

Price-Elasticity

A measure of the responsiveness of demand or supply of a good or service to changes in its price.

Supply

The total amount of a product or service that is available for purchase within a market.