While Comparing Hotel Rates on Google's Search Engine, Brenda Came

question 91

Multiple Choice

While comparing hotel rates on Google's search engine, Brenda came across text-based ads and links alongside the search results. This form of advertising is known as ________.

• A) contextual advertising
• B) rich media ads
• C) content sponsorship
• D) catalog advertising
• E) social media advertising

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Definitions:

Goal

An intended or desired outcome that an individual or organization seeks to achieve, often set as a part of planning processes.

Project Evaluation Process

A systematic examination of a project's performance, focusing on assessing its efficiency, effectiveness, impact, and sustainability.

Project Manager

A professional responsible for planning, executing, monitoring, controlling, and closing projects while managing teams and resources to achieve project goals.

Advocates

Individuals or groups that support or recommend a particular cause or policy vigorously.