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Why Are People That Are Reached by Direct Mail Better

question 90

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Why are people that are reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?


Definitions:

Formal Sanctions

Official and authorized penalties or rewards imposed by a governing body or institution to enforce rules or laws.

Mores

Social norms that are widely observed and have great moral significance, guiding the moral and ethical behavior within a society.

Core Values

Fundamental beliefs or guiding principles that dictate behavior and action for an individual or organization.

Culture Wars

Conflicts between groups with differing ideals, beliefs, and practices regarding cultural, moral, and religious issues.

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