Kirk's Comic Store Has Its Own Mobile App That Users

question 48

Multiple Choice

Kirk's Comic Store has its own mobile app that users can download for free. The app lets users know about special events, discounts, and merchandise currently available in the store. Which of the following forms of marketing is exemplified from this scenario?

• A) social media marketing
• B) kiosk marketing
• C) direct-response television marketing
• D) mobile marketing
• E) direct-mail marketing

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Definitions:

Physical Plant

The tangible facilities, machinery, and infrastructure required for the operation of a business or industry.

Generators

Machines or devices that convert mechanical energy into electrical energy for use in an external circuit.

SWOT Analysis

A tool for strategic planning that helps identify and examine the strengths, weaknesses, opportunities, and threats in relation to business competition or the planning of a project.

Innovation

Innovation is the process of creating new ideas, products, or methods through creativity and experimentation, often leading to technological advances or improvements in services.