Marketers Are Most Effective When They Appeal to ________ Rather

question 128

Multiple Choice

Marketers are most effective when they appeal to ________ rather than when they ________.

• A) short-term needs; focus on long-term needs
• B) teenagers; target older people
• C) existing wants; attempt to create new ones
• D) emotions; appeal to actual needs
• E) the mass market; appeal to market segments

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Definitions:

Forward Rate

The future interest rate agreed upon in a forward contract or derived from a forward curve, representing yield on a future investment period.

Required Rate

The minimum expected rate of return on an investment that an investor demands, taking into account the risk level of the investment.

International Projects

Ventures or operations undertaken by businesses or organizations that involve cross-border investments and activities.

Market Segmentation

A marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them.