Why Are Historically Online Shops Such as Zappos

question 21

Multiple Choice

Why are historically online shops such as Zappos.com adding catalogs to their marketing methods?

• A) to meet the increased demand in print catalogs
• B) to reduce the costs involved in online marketing
• C) to connect with customers in hard-to-reach places
• D) to drive online sales and services
• E) to reduce the need for telemarketers

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Definitions:

Radical Product Innovation

The creation of products with groundbreaking technologies or novel features that significantly differentiate them from existing products.

National Policy

A course of action adopted and pursued by a government to guide decisions and achieve rational outcomes at the country level.

Dominant Cultural Patterns

The prevalent norms, values, and behaviors that characterize a society or organization and influence its members.

Emerging Innovations

New and novel ideas, practices, or products that are in the process of being developed and have potential to change current standards.