According to the "Privacy Promise to American Consumers" Program, DMA

question 111

Multiple Choice

According to the "Privacy Promise to American Consumers" program, DMA members need to comply with which of the following consumer privacy rules?

• A) agree to notify customers when any personal information is rented, sold, or exchanged with others
• B) offer to register all customers in the National Do Not Call Registry
• C) make sure that consumers are adhering to the Children's Online Privacy Protection Act
• D) educate consumers on the Can Spam legislation
• E) include the advertising option icon to let consumers know why they are being targeted

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Definitions:

Substantive Due Process

A principle allowing courts to protect certain rights deemed fundamental from government interference, even where procedural protections are present or where those rights are not specifically mentioned elsewhere in the Constitution.

Government Interference

Actions taken by government that affect decisions made by individuals or corporations, often seen in regulatory or policy changes.

Substantive Due Process

A principle that protects the rights of citizens from being violated by laws that are unfair, unreasonable, or arbitrary.

Fundamental Rights

Basic rights and freedoms that are guaranteed to every individual, often protected under the constitution of a country.