While Blogs Are a Fundamentally a Consumer-Controlled Medium, Marketers Can

question 73

Multiple Choice

While blogs are a fundamentally a consumer-controlled medium, marketers can ________.

• A) directly contact customers through them
• B) use insights from them to improve their marketing programs
• C) offer special promotions to new customers
• D) retrieve research data from clicks in them
• E) provide content

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Definitions:

Marginal Cost

The cost added by producing one additional unit of a product or service, which is crucial for decision-making on production levels.

First-Move Ability

The strategic advantage gained by being the initial entrant into a new market or business segment.

Marginal Revenue

The additional income gained from selling one more unit of a good or service.

Cournot Duopoly

A model of competition between two firms, in which each firm decides the quantity to produce independently and simultaneously with the goal of maximizing profit.