Cozy Country Market Entered the Candle Business with a Unique

question 143

Multiple Choice

Cozy Country Market entered the candle business with a unique product: a line of candles made from soy that produces less smoke and lasts up to twice as long as other candles. The firm sold this unique product exclusively to a few niches. The candles were priced at twice the cost charged for normal candles. The product was also sold online and in unconventional outlets not dominated by market leaders. In this case, Cozy Country Market was using a(n) ________ against the market leaders.

• A) preemptive attack
• B) guerrilla attack
• C) counter offensive attack
• D) indirect attack
• E) frontal attack

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