Which of the Following Is the First Step Taken in the Competitive

question 46

Multiple Choice

Which of the following is the first step taken in the competitive intelligence system?

• A) collect published data and information from the field
• B) check, interpret, and organize gathered information
• C) identify the vital types of competitive information needed
• D) respond to inquiries from managers about competitors
• E) create a new brand image and marketing concept for the firm