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Refer to the Scenario Below to Answer the Following Question(s)

question 10

Multiple Choice

Refer to the scenario below to answer the following question(s) .
Essential-Beauty is a rapidly growing firm that manufactures women's makeup, perfumes, and nail-care products. The company has established itself as a high-end cosmetic product brand available at most national drug stores. In the past, almost all of the advertising for Essential-Beauty has been in women's fashion magazines.
The firm is now launching a new line of skin care products, ranging from facial cleansers to body lotion. These products are designed to be marketed to a broader audience, so the marketing team is exploring the effectiveness of different promotional mixes.
-Before deciding to launch the new line of products, Essential-Beauty conducted extensive market research to make sure the products were optimally positioned. A complete marketing plan including mobile advertising, magazine advertising, event sponsorship, and sales promotions was established long before the products themselves were ready for market. In this case, Essential-Beauty was using ________.

Definitions:

Inhospitable

Referring to environments that are harsh, difficult to live in, or unwelcoming to human settlement or certain forms of life.

Insecticide

Chemical substances used to kill or manage the population of insects, often employed in agriculture, public health, and homes.

Aerial Spraying

The application of pesticides or other chemicals from aircraft to control pests and diseases in crops or to control mosquito populations.