Michael Porter Suggested Four Basic Competitive Positioning Strategies That Companies

question 114

Essay

Michael Porter suggested four basic competitive positioning strategies that companies can follow, three winning strategies and one losing one. Name and describe these four different strategies.

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Definitions:

Delinquent Balances

Unpaid amounts of money that are past due and have not been settled within the agreed time frame.

Biweekly

occurs or is done every two weeks or twice a week, depending on context.

Credit Balance

Occurs when the amount paid is greater than was due or the account is being paid in advance of service provided.

Processing Fee

A charge assessed for the handling, processing, or servicing of an application, transaction, or purchase.