Which of the Following Major Decisions Should a Company Make

question 85

Multiple Choice

Which of the following major decisions should a company make immediately after it decides to operate internationally?

• A) deciding which markets to enter
• B) deciding how to enter the market
• C) deciding on the global marketing organization
• D) deciding on the global marketing program
• E) deciding on the global communication program

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Definitions:

Quality Control

The processes an organization uses to maintain its established quality standards.

Production

The process of creating goods and services, involving tasks such as design, raw materials sourcing, and manufacturing.

Standardization

The process of establishing common standards within an industry to ensure that products and services are consistent and compatible.