Creating a Brand-Marketing Event or Serving as a Sole or Participating

question 133

Multiple Choice

Creating a brand-marketing event or serving as a sole or participating sponsor of events created by others is known as ________.

• A) point-of-purchase promotions
• B) sweepstakes
• C) team selling
• D) event marketing
• E) personal selling

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Definitions:

Dutch Auction

A method of auction in which the price of the item is reduced until it meets a bid.

Shares

Portions of ownership in a corporation or financial asset.

Dutch Auction

An auction model where the price of the item is lowered until it finds a buyer, commonly used for selling financial securities.

Shares

Equities in a corporation or financial asset, these units grant holders a proportional claim on profits via dividends, should they be distributed.