Nike Inadvertently Offended Chinese Officials When It Ran an Ad

question 129

Multiple Choice

Nike inadvertently offended Chinese officials when it ran an ad featuring LeBron James crushing a number of revered Chinese figures in a kung fu-themed television ad. As a result, Nike had to release a formal apology. This is an example of the impact of ________ on marketing strategy.

• A) culture
• B) political stability
• C) level of industrialization
• D) income distribution
• E) monetary regulations

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Definitions:

Recording Process

The systematic method of capturing all relevant financial transactions of a business for accounting and reporting purposes.

Perpetual Inventory System

An inventory management method where records of inventory quantities are updated in real-time after every transaction.

Closing Entries

Journal entries made at the end of an accounting period to transfer the balances of temporary accounts to permanent accounts.

Merchandising Company

A business that purchases finished goods for resale, making a profit on the difference between the buying and selling prices.