Computer Mouse and Interface Device Maker AdvTechPRO Is Only a Fraction

question 1

Multiple Choice

Computer mouse and interface device maker AdvTechPRO is only a fraction the size of software giant Terminal Time Software Inc. AdvTechPRO manufactures every variation of computer mouse imaginable (for left-handed people, wireless mice, shaped like actual mice, LED mice, etc.) . Through skillful ________, the firm dominates the PC mouse market, with Terminal Time Software as its runner up.

• A) centralization techniques
• B) niching
• C) brand imaging
• D) vertical integration
• E) benchmarking

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Definitions:

Social Facilitation

The tendency for people to perform differently when in the presence of others than when alone, typically better on simple or well-practiced tasks and worse on complex or new ones.

Well-Learned Tasks

Skills or activities that have been practiced to a point of high proficiency, often performed automatically or with little conscious thought.

Individual Performance

Refers to the execution of tasks and duties by a single person in any given context, including work, school, or sports.

Social Facilitation

The tendency for individuals to perform differently when in the presence of others than when alone, typically improving on simple tasks.