The Principle of ________ Requires That the Company Continuously Seek

question 72

Multiple Choice

The principle of ________ requires that the company continuously seek real product and marketing improvements.

• A) consumer-oriented marketing
• B) innovative marketing
• C) customer-value marketing
• D) sense-of-mission customer-value marketing
• E) ambush marketing

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Definitions:

Consultative Selling

A need-satisfaction presentation format that focuses on problem identification, where the salesperson serves as an expert on problem recognition and resolution.

Formula Selling Presentation

A structured sales technique that follows a predetermined script or guidelines to present a product or service to potential customers.

Canned Sales Presentation

A pre-prepared sales pitch or presentation that is designed to be used for multiple customers without significant modification.

Personal Selling Process

A direct marketing approach that involves face-to-face interaction to sell a product or service.