Examlex
Which of the following statements is true regarding independent insurance agents in property and liability insurance?
Predicting Consumer Behavior
The process of using various analytical methods and data to forecast future purchasing patterns and preferences of consumers.
Demographics
Information about the characteristics of human populations and segments, especially those used to identify consumer markets such as by age, gender, income, and education.
Demographic Segmentation
The division of a market into segments based on demographic factors like age, gender, income, education, or ethnicity to tailor marketing strategies.
"Mini-Ads"
Short, appealing advertisements aimed at capturing audience attention quickly, often used in digital or social media platforms.
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