The Ability of an Organization to Quickly Recognize Changes in Its

question 65

Multiple Choice

The ability of an organization to quickly recognize changes in its market and to anticipate customer responses to marketing programs is referred to as:

• A)market research capability.
• B)customer-linking capability.
• C)competitive intelligence.
• D)market-sensing capability.
• E)derived demand.

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Definitions:

Laptops

Portable computers that are small enough to use on one's lap, characterized by their convenience for mobile use.

Key Words

Specific, significant words within a text or speech that are essential to understanding the overall message or subject.

Empiricism

A theory that states knowledge comes only or primarily from sensory experience.

Knowledge

The understanding, awareness, or familiarity gained through experience or study.