Bond Office Products Manufactures a Diverse Array of Office Supplies

question 82

Multiple Choice

Bond Office Products manufactures a diverse array of office supplies and serves the business market. Which of the following characteristics is (are) associated with the marketing strategy for this category of goods?

• A)Personal selling is less important for supplies than it is for other categories of goods having a higher unit value,such as installations.
• B)the company requires a wide variety of marketing middlemen to cover the broad and diverse market adequately.
• C)Price may be critical in the marketing strategy because many office supply items are undifferentiated.
• D)All of the above are true.
• E)(a)and (c)only

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Definitions:

Null Hypothesis

A default hypothesis that there is no significant effect or difference, and any observed variation is due to chance.

Normally Distributed

Describes a distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence than data far from the mean.

Population Means

The average value of a particular characteristic or measurement taken from every member of an entire population.

SST

The total sum of squares in regression analysis, representing the total variation in the dependent variable.