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Business Marketers That Define Their Business Markets with a Horizon

question 11

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Business marketers that define their business markets with a horizon that stretches beyond the boundaries of the United States to include foreign markets for industrial goods and services employ:


Definitions:

Downward Communication

Messages sent from the upper levels of the organizational hierarchy to the lower levels.

Organizational Hierarchy

A structured arrangement in an organization that ranks positions in a linear or vertical manner, from lowest to highest, based on authority and responsibility.

Upper Levels

Refers to the senior ranks or higher echelons within an organizational hierarchy.

Active Listening

The practice of fully concentrating, understanding, responding, and remembering what is being said in a conversation.

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