Strategies That Would Be Appropriate for an "Out" Supplier to Follow

question 51

Multiple Choice

Strategies that would be appropriate for an "out" supplier to follow when confronting a modified rebuy situation include:

• A)offering performance guarantees.
• B)encouraging the organization to sample the firm's offering.
• C)defining and responding to the organization's problem with the existing supplier.
• D)all of the above
• E)(b)and (c)only

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Definitions:

Expected Growth Rate

The anticipated rate at which an investment, economy, or other financial entity will grow over a certain period.

Rate of Return

The outcome in terms of profit or loss on an investment over a designated period, presented as a percentage of the investment’s first cost.

Dividend

A part of a company’s profits given out to its shareholders, usually as cash or more shares.

ROE

Return on Equity; a measure of financial performance calculated by dividing net income by shareholder equity.