The Buying Center Becomes Larger and Comprises Members with Higher

question 60

True/False

The buying center becomes larger and comprises members with higher levels of organizational status and authority as perceived risk increases.

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Definitions:

Promotion

The advancement of an employee to a higher job position or rank within the organization, often accompanied by increased responsibilities and salary.

Norm of Reciprocity

A social rule suggesting that people should repay, in kind, what another person has provided for them; this is the basis for the exchange of goods, services, and acts of kindness.

Perceived Support

The extent to which individuals believe that their social network provides love, care, esteem, and assistance.

Organization Achieve

The successful accomplishment of goals and objectives by a group or an entity, often through effective planning, leadership, and management.