As Software Manufacturers and Consulting Organizations Diffuse Best Practices, and the Relevant

question 24

Essay

As software manufacturers and consulting organizations diffuse best practices, and the relevant CRM software becomes widely available and economical to use, all competitors will be equally equipped. However, when compared to rivals, some firms will be rewarded by customers with higher rates of customer loyalty and lower rates of defection while others will continue to stumble. In the end, to excel at customer relationship management, a firm requires a customer-relating capability. Describe the central elements of a customer-relating capability and how it can provide a firm with a strong advantage over competitors.

Understand the concept and application of glocalization in global marketing.

Assess the influence of global trends on marketing strategies.

Comprehend the importance and application of purchasing power parity and the Big Mac Index.

Evaluate the effects of tariffs, quotas, and trade balances on international trade and production location decisions.

---

Definitions:

Oil Futures

Oil futures are contracts to buy or sell oil at a predetermined price on a specified future date, used for hedging or speculation on oil price movements.

Risk-Free Rate

The rate of return on an investment with no risk of financial loss, typically associated with government bonds.

Oil Futures

Contracts to buy or sell oil at a predetermined price on a specified future date, used as a financial instrument for hedging or speculative purposes.

Risk-Free Rate

This rate is considered the minimum return investors expect for any investment, since they would not take on additional risk without the prospect of higher returns, often pegged to government-issued securities.