Chandler Machine Tool Has Been Successful in Segmenting Their Market

question 22

Multiple Choice

Chandler Machine Tool has been successful in segmenting their market using the following bases: (1) NAICS category and (2) key purchasing criteria emphasized by particular groups of buyers within each NAICS industry. They are using:

• A)macro bases of segmentation.
• B)micro bases of segmentation.
• C)a blend of macro and micro bases of segmentation.
• D)psychographic and economic bases of segmentation.
• E)none of the above

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Definitions:

Sit-down Strike

A form of protest where workers physically occupy their workplace but refuse to work, aiming to halt production.

General Motors

A multinational corporation headquartered in the United States that designs, manufactures, markets, and distributes vehicles and vehicle parts.

Pursuit of Happiness

A fundamental right mentioned in the Declaration of Independence to freely pursue joy and live life in a way that makes one happy, as long as one does not do anything illegal or violate the rights of others.