The Thompson Spring Company Has Developed a Separate Marketing Strategy

question 25

Multiple Choice

The Thompson Spring Company has developed a separate marketing strategy for each of the industries that uses its products. These industries include makers of machine tools, bicycles, surgical devices, telephones, and missile systems. This provides an illustration of segmentation on the basis of:

• A)usage rate.
• B)product application.
• C)type of buying situation.
• D)the structure of procurement.
• E)key decision criteria.