If Organizational Buyers View a Particular Attribute as Being Neither

question 30

Multiple Choice

If organizational buyers view a particular attribute as being neither important nor differentiating,an appropriate generic strategy for a product manager to follow would be to:

• A)increase the importance of the attribute to customers.
• B)increase the difference between the competition and the firm's brand.
• C)convert this determinant attribute into a non-determinant one.
• D)all of the above
• E)(a)and (b)

---

Definitions:

Anterior Fontanel

The largest soft spot on a baby's head, where the skull bones have not yet fused, allowing for brain growth.

Routine Assessment

Regular evaluations or check-ups to monitor and assess health, performance, or liability within a system or individual.

First Rattle

A toy designed for infants to grasp and shake, often marking an early developmental milestone in hand-eye coordination and sensory exploration.

Posterior Fontanel

The soft spot at the back of a newborn's skull which closes as the bones grow together.