The Buyer's Price Sensitivity Increases to the Degree That

question 57

Multiple Choice

The buyer's price sensitivity increases to the degree that:

• A)buyers can switch from one supplier to another without incurring additional costs.
• B)organizational buyers can easily shop around and assess the relative performance and price of alternatives.
• C)the product represents one for which it is difficult to make price comparisons.
• D)all of the above.
• E)(a)and (b)only.

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Definitions:

Five Factor Model

A model developed to describe human personality through five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

McCrae

Refers to Robert R. McCrae, co-developer of the Five-Factor Model of personality, which outlines the basic dimensions of human personality traits.

Fully Functioning Person

A concept introduced by Carl Rogers referring to an individual who lives in congruence with their emotions and experiences, exhibiting openness to experience, existential living, and trust in themselves.

Unconditional Positive Regard

A concept in humanistic psychology representing total and unconditional acceptance of a person regardless of their behavior.